For more than a decade, we’ve celebrated our customers by featuring real families in seasonal ad campaigns through our program Models Wanted.
Now, we’re taking a deeper look into our customers’ real lives and where they take their Rack Room Shoes. Models Wanted is now Real People Project.
#iAmRackRoom started a year ago, and it allowed us to get to know our customers a little better. Lucky for us, a few of them have agreed to let us follow them with cameras and share their stories.